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Paid Social: Ads Designed for Both Lead Generation and Brand Awareness
Paid Social: Ads Designed for Both Lead Generation and Brand Awareness
Paid Social is different than Google PPC & GLS. With PPC, ads are shown to potential customers who are searching for your services. With Paid Social (Meta - Facebook and Instagram ads), you can get in front of new customers through brand awareness through their Meta Feeds.
With Paid Social, TMS can use detailed targeting provided by Meta to continually improve your ads.
Why Paid Social?
Why Paid Social?
With Paid Social, you can utilize video and image assets in a unique way. Think of it like a billboard you would see while driving. In this case, it's an ad a potential customer is seeing while thumbing through their Facebook or Instagram Feeds. You can leverage Meta's user data to find the right target audience for your company and can improve your results over time.
When it comes to Paid Social, it's important to have video and photos from your business. Unique content is key and is what is appealing to Meta users.
FAQs About Paid Social
FAQs About Paid Social
What’s the performance of Paid Social?
We have been piloting this channel over the last few months with about 10 locations. On average, we are seeing a $21 cost per lead! The PPC average is $50. See the results from May-October 2023:
What should I expect the close-rate to be?
The recurring close-rate is a bit lower than PPC. Since this offering builds upon awareness while generating leads, these leads will be “cooler.” But remember – these leads are significantly cheaper. The close rate can be 50% less for this channel and still perform equivalent to or better than your PPC campaigns. Also, growing your email database is valuable. While you might not close a lead today, they are available for win-back in the future when they are ready for a clean! This channel WILL help build your future revenue.
Can’t I just boost posts and get the same results?
This is not just boosting. We offer better results by targeting 'lookalike audiences' in your target zips which are built directly from your existing customer list. Facebook used this information to find platform users that match your customers' attributes – these are the customers that we KNOW are more likely to use MaidPro.
Is this the same offering as Social Made Simple?
No. Social Made Simple offers customized social posts and general targeting based upon audiences. As mentioned above, this product is more “dialed in to your customer personas”.
What's The Cost?
What's The Cost?
Pricing is the same as PPC, 20% of ad spend or $100, whichever is greater. In addition will be the ad spend, which is what will be billed through Meta. Ad spend is dependent on your area, and we recommend at least starting with a $300 per month spend.
If you're interested, please let us know by submitting a ticket to HelpDesk.
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